This has helped facilitate more efficient marketing through the game lifecycle. At DDI, multiple teams participate in identifying the features that help drive user installs and engagement. I also learned the importance of user acquisition, product and channel marketing, and creative and product design collaboration early in the game development process. I learned many valuable lessons, including how difficult it is to make an investible game-only a handful of titles receive a worldwide release.

This was an exciting opportunity to work with games in various categories and genres. After a few months, I was asked to take on soft-launching the new F2P mobile titles. I originally joined Big Fish Games to manage the affiliate program for desktop games. How did you get started in mobile marketing?

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